Product copy that sounds like you — and gets found.
Descriva writes product descriptions and SEO that match your brand's voice, score them before you publish, and rank on both Google and AI search. Pick a tone, review your options, publish in one click.
Who it's for
Shopify merchants with roughly 10–5,000 SKUs who care about their brand's voice — store owners who think their current descriptions are fine but not theirs, or who migrated from another platform with bare copy.
The problem
Writing product copy at scale is slow and comes out inconsistent and off-brand. Most AI description tools are generic bulk generators that publish the same flavour of text everyone else has. SEO written by hand — or by a generic tool — isn't tuned for how Google and AI search now feed each other.
How it works
- Step 1Pick a tone
Premium, Friendly, Technical, Minimal, or Playful. Pick a length.
- Step 2Generate three variants
Instantly. Choose the one that sounds like you.
- Step 3Review before you publish
Copy-quality score, SEO score, and a Google preview show exactly how the listing will appear.
- Step 4Publish in one click
Description, SEO title, meta description, handle, and tags update together.
- Step 5Bulk-optimise up to 100
Run jobs in the background on the Scale plan and check progress anytime.
- Step 6Restore any previous version
Full history. One click. Rolls back to the live product.
Key features
Premium, Friendly, Technical, Minimal, Playful — three variants per run. Pick the one that sounds like you.
Titles and meta descriptions optimised for traditional search and for how ChatGPT and Perplexity surface results.
Every generation comes with a copy-quality score, an SEO score, and a real Google search preview.
Description, SEO title, meta description, handle, and tags update together — without leaving the app.
Run jobs in the background on the Scale plan. Walk away, come back, review.
Every version is kept. One-click restore to the live product, any time.
Set your tone on the settings page; it's applied to every generation. One brand, 1,000 listings, one voice.
On Pro and Scale, descriptions are written with your product images in mind. Adds AI alt text on Scale.
Why Descriva
Set your tone once; it's applied to every product so 1,000 listings still sound like one brand.
Quality and SEO scores plus a real Google preview. You approve. Nothing auto-publishes.
Copy is written to be found by ChatGPT and Perplexity too, not only the SERP.
Every version is kept. Roll back instantly.
Pricing
Billing is handled by Shopify. Pro has a 7-day free trial.
Try the product.
Descriptions, SEO, one-click publish, tone & length.
+ history & restore, brand voice, image analysis (200/mo).
+ bulk jobs (100 products, 3/day), image analysis (2,000/mo), AI alt text (2,000/mo).
FAQ
Does it auto-publish?
No. The value is in the review step — the score, the preview, the history. You always approve before anything goes live.
Can I use my brand's voice?
Yes. Save your brand voice once on the settings page and it's applied to every generation.
Why is it more expensive than the cheapest generators?
You're paying for the review surface — scoring, Google preview, brand voice, and version history — not just raw generation.
What about large catalogues?
The Scale plan bulk-optimises up to 100 products per job, three jobs a day, in the background with live progress.
How long is my history kept?
Generation history is kept for 90 days by default (configurable), with one-click restore to the live product.
Install Descriva
Available on the Shopify App Store. Pro starts with a 7-day free trial.
Open the App Store listingQuestions: hello@lunalink.ai